Facial Wipe Wednesday: Target’s Up & Up Brand

As facial wipes become more and more popular, stores are putting out their own brand, as well. I picked up Target’s house brand, Up & Up Facial Wipes. This package of 25 towelettes was around $2…


I am glad I chose the 25 count over the larger packaging. The first week of using these, I found the clothes to be on the dry side. I don’t like scrubbing my eyelashes hard to remove my mascara. However, I found that I actually needed to in order clean the mascara off.

Let’s step back a bit…I picked Up & Up Cleansing Towelettes in the Sensitive because they mention they are comparable to the Simple brand. I reviewed Simple for a Facial Wipe Wednesday installment here. I wanted to see how the two compared. I found the Up & Up stung my skin and, I was rather glad when I passed day 15 of using them. I stopped then. It mostly stung on the tops of my cheeks and right under my eyes. Also, I felt that my skin became drier than usual from using these even though I continued to use the same moisturizers I regularly use.


As I mentioned, the first week, I was so disappointed that the towelettes were so dry. However, as I worked my way down the pack, they did get more moist. That’s one of the drawbacks, I have found with wipes: There’s no way to tell how long they have been on the shelf. The Up & Up Cleansing Towelettes have been the most pronounced at being dry in the beginning.

Even when I did get down to more moist towelettes, I found these to not clean my face very thoroughly. I use a toner after cleansing to see if there is any remaining dirt on my face. The entire time I used Up & Up towelettes, the cotton pad I used with toner finished up with lots of mascara residue. I never felt like my skin was completely clean just  imagining I was smearing makeup all over.

The packaging states that the towelettes are made with Botanic (TM) fibers…

DSCF0053 DSCF0054

It doesn’t say anything more than that on the package other than the company that makes it…


While these towelettes don’t have any scent, they don’t have much cleansing ability, in my opinion. I was rather turned off by how much dirt was left over after using these and, that my skin started to sting. For a product stating to be for sensitive skin, I cannot recommend these to anyone, especially since I don’t have sensitive skin, myself.

Have you tried Target’s Up & Up Facial Towelettes?


  • I’m glad I read this. I usually never go for a store’s brand of anything like this. I have my fave brands and stick with those…even if I have to spend a little more.

    • I would normally do that for most beauty things. I get to say I did this for ‘science’!!! LOL! OK, for the love of beauty blogging, more correctly.

  • Aleya Bamdad

    I’ve never tried any of the Target brands products. Good to know that they work.

    • Well, as I mentioned, they don’t really work well at all.

  • Allison @neversaydiebeauty

    Oh, I’m so disappointed that these didn’t do the job at removing your eye makeup. I am in the market for inexpensive towelettes for those occasions when I don’t feel like doing my regular cleansing routine. I just got Skyn Iceland towelettes in my ipsy bag, but it say you can’t use them on or near your eyes. What good is that?

    • Girl, let me turn you on to the BEST ones! I’ve been doing this semi-regular feature for over 2 years now and my very favorite are the Lavender facial wipes from Forever 21. They are inexpensive and they work! Second favorite are the actual Simple brand.

      • Allison @neversaydiebeauty

        Forever 21, here I come! Thank you, Kimberly for the tip.

        • Let me know if you love ’em as much as I do, OK?

          • Allison @neversaydiebeauty

            Kimberly, I went to Forever 21, and they didn’t have the lavender ones. They rotate which ones they have. There were green tea/jasmine, grapefruit, and cocoa shea. I got cocoa shea, the moisturizing ones. Unfortunately, they are dry as a bone. I don’t know if they are old and almost dried out, or whether that’s how they’re supposed to me. It took me forever to take off my mascara (non-waterproof). I plan on returning them. Maybe I got a bad one??

          • Oh, no!!! Allison, I haven’t tried any of their other ones. I was going to pick up a Rose one last time I was there but forgot. Well, I think I’ll skip on the cocoa shea, then. I’m so sorry they didn’t have the lavender ones. I didn’t know about the rotating product situation. 🙁

          • Allison @neversaydiebeauty

            Not to worry! I have a feeling that this is an older batch. And at $2.90, it’s not a big loss 😉

  • TinaBowling

    Welp, definitely will NOT be trying these after reading your review! I love the Simple wipes so I’ll stick with those. Also the Aveeno wipes are pretty great if you have not tried them already.

    • These were so not like Simple! Simple is my second favorite brand after the Forever 21 lavender ones. Hey, you read my mind….I got the Aveeno wipes to review next!! 😀

  • I love the Simple wipes, and was hoping these would be a cheaper dupe.. Bummer! For now, I’ll just buy the Simple wipes on sale, instead.

    • There is the possibility that my skin has changed in the two years since I did the Simple review. I have moved from Orlando to Denver and the climate is very different. Also, I am two years older and for a woman in her 50’s, that can be more of a change than say when I was 35 to 37. However, going on what I experienced with these, I can’t recommend them to ya, Girlfriend!

  • Thanks for the heads up, I will avoid!

    • I was grimacing over the ‘sensitive’ part these wipes should have had!!! Ouchy on the stings!

  • I will definitely skip these & stick to my Simple wipes – Thanks for the heads up

    • Yep, stick with your Simple if you like ’em! 🙂

  • Thank you for your honest review. Now I know there is no point purchasing these.

  • cindyprimebeauty

    I’d rather pay a little more and get some that work and don’t dry out my skin. I love the Neutrogena ones!

  • I can’t use facial towelettes, they irritate my skin

  • When I wear heavy makeup I use the makeup wipes as the first step before I actually wash my face and cleanse. For days when I don’t wear makeup I just wipe the Murad Clarifying Wipes over my face and go to bed. It’s my lazy girl love lol

  • I’ve not tried these – but I have a reaction to Citric Acid, so I doubt I could try these.

  • Justina

    These are such a steal of a deal!

  • Cosmetic Sanctuary

    I haven’t tried these, but I’m going to go ahead and skip them

  • FabZilla_Kath

    what a through review of facial wipes! I love facial wipes btw, I hoard different brands 🙂

  • It’s a shame they don’t perform as well as you’d hoped but I do like that there is no scent.

  • I am all about facial wipes… but my skin is so sensitive and so are my eyes so I am limited to just a few that I can use that work for me. It’s a bummer these did not work as well as you had hoped.

  • Anastasia

    Hm, these look like more of a refreshing type wipes than a makeup remover to me.

  • I use a bazillion facial wipes every day. Cleaning swatches, cleaning my face, refreshing my face.

  • If I use one like this I end up using a toner afterwards for a deep cleanse!

  • Betzy Carmona

    I haven’t tried them but target brand is normally great

  • No way jose, I do *NOT* deal with stinging!

  • Pingback: Facial Wipe Wednesday: Aveeno Ultra-Calming Makeup Removing Wipes | Libby's Pink Vanity()